Gen Z Insights and Trends
Latest Gen Z marketing trends, insights and perspectives by PurPics.
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Gen Z Research
User Generated Content
News and Updates
What does back-to-school look like for college students’ plans and habits? Get access to insights on how Gen Z plans to navigate back-to-school season.
Dig in and understand more about how Gen Z thinks, shops and supports brands who also back the greater ‘Social Good.’
Now is the time to jump in on the social shopping trend, and Gen Z will be there waiting. Find out how Facebook shops can fuel your sales with the new generation.
We’ve officially eclipsed over $100,000 in donations! Thanks to all who’ve played a part in reaching this milestone.
Dive into Gen Z’s opinions and sentiments on the world of influencer marketing from our most recent survey.
Read and download our exclusive report on how COVID-19 has affected the next generation of consumers.
Insights from our exclusive research about the food preferences of the next generation of consumers.
Discover how User Generated Content can have a transformative impact on your marketing strategies.
Amidst the COVID-19 crisis, understand how you can do your best to make your new Gen Z hires feel happy and safe.