Engage the next generation of consumers: Gen Z

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Gen Z will account for 40% of all consumers by 2020. Is your brand prepared?

HOW IT WORKS

1. Get Started Today

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1. Get Started Today

  • Visit app.purpics.com to create your business account.
  • Select student organization partners from our network.

 

2. Launch your Campaign

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2. Launch your Campaign

  • Peer influencers engage with your brand at activation events.
  • The PurPics app guides peer-influencers as they create authentic, impactful content promoting your brand.
  • Students share those images to their personal Instagram accounts.

3. See Real-Time Results

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3. See Real-Time Results

  • Watch your brand’s social media presence increase in real time via your PurPics dashboard.
  • With every like their picture receives, your brand donates a few cents to a good cause, building relationships with your target customers, online and offline.

WHY IT WORKS

Hyper-Targeted

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Hyper-Targeted

  • Use focused campaigns to deliver the right message, to the right audience, in the right location.

Authentic

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Authentic

  • Connect with your audience through peer influencers using a familiar, trusted voice

Socially Conscious

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Socially Conscious

  • Build meaningful relationships with your audience by supporting the causes and communities they believe in.

Case Studies

  •  67 Posts
  •  19,699 Total Likes
  • Avg Engagement 25%
  • 530,887 Impressions

Clif Bar & Company’s Luna Bar wanted to increase their social media presence and brand awareness on college campuses. In coordination with their Equal Pay Day campaign, Luna Bar used PurPics to connect with Zeta Tau Alpha at the University of Virginia and other sororities across the United states over women’s empowerment. The campaign’s user-generated content featured the product in a personal way, achieving an average engagement rate of 25%. 

  •  26 Posts
  •  12,520 Total Likes
  • Avg Engagement 30.29%
  • 3.9% Click Through Rate

Nectar, a retail company selling unique sunglasses to benefit the endangered bee population, wanted to design a creative campaign to reach college consumers. PurPics partnered them with Tri Sigma at James Madison University. The 26 campaign photos recieved 12,520 likes and raised $600 for the ALS foundation.

  • 80 Posts
  • 11,027 Total Likes
  • Campaign: 4 days
  • 500% Followers Increase

And/Life, a Los Angeles-based fitness app targeting young women, partnered with Sigma Delta Tau at the University of Georgia. Activating 80 sorority peer influencers, And/Life recieved exposure and saw an increase of 500% in Instagram followers in less than four days.

  •  11 Posts
  •  2,482 Total Likes
  • 113 Sales in 2 Hours
  • 9,546 Impressions

PurPics partnered Zeta Psi at the University of Virginia with Coupe’s, a local restaurant in Charlottesville, VA. The fraternity designed content promoting a one day fundraising event hosted at the restaurant in support of the One Love Foundation. In total, members of Zeta Psi recieved 2,482 likes and drove over 113 sales in two hours.

  •  30 Posts
  • 10,154 Total Likes
  • Avg Engagement 29%
  • 3.28% Click Through Rate

Purpics connected Awake Chocolate, a maker of caffeinated chocolate bars, with Delta Gamma at Cornell  University. Members of this organization sampled product and took and posted 30 photos featuring the chocolate bars. The campaign received over 10,000 likes, and had an engagement rate of 29%.

  • 99 Posts
  • 39,000 Total Likes
  • Campaign: 4 Days
  • 191,529 Impressions

Partnering with Kappa Delta at Virginia Tech, X-Mode Social sponsored a campaign to promote their new fitness app, Walk Against Humanity. The campaign successfully reached the target audience – college students – and received 99 posts, 39,000 engagements, and over 191,529 impressions in just four days. Through their PurPics campaign, X-Mode Social helped their organization partners raise over $1,200 for NRV Cares.