As college students at the University of Virginia, Aneesh and Victor made a few observations about themselves and their peers. As part of Generation Z, they were constantly experiencing information overload and felt pressured to address global issues. In the midst of this, they saw the need for a platform that provided authentic information to college students and made it easier for brands to become partners in making the world a better place. They created PurPics as a way to allow brands to reach their target audiences effectively and efficiently, while helping students reach fundraising goals, all in support of a good cause.
Our platform allows brands to reach AND engage their Gen Z consumers. Through our app, our partners have been able to track real-time campaign analytics and see firsthand the social impact of their PurPics campaigns. Over the past two years, PurPics has expanded to over 30 campuses with over 20 brand partners – and counting!
PurPics: Connecting Companies, Consumers, and Causes
$1.3 Million Pledged to Startups at McIntire’s 2018 Galant Challenge
Lecture halls and business calls: Exploring what it means to be a student entrepreneur at U.Va.
Norfolk high school rivals team up for marketing venture
July Newsletter – Emails With A Purpose
August Newsletter – Back To College
September Newsletter – Old Souls, Young Bodies
October Newsletter – Give ‘Em Pumpkin To Talk About